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New online payment method v.me

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Visa is launching a 'digital wallet' service called V.me in direct competition to PayPal. A beta was launched last month and the full service will roll out in the new year. The service is extremely similar to PayPal at first glance and Visa will be targeting e-commerce shoppers who will also be able to buy in person by using a PC, tablet or mobile phone.

The idea is that you upload details of your payment cards to Visa, even if they're not Visa-branded, and Visa will process the payment without ever revealing your card details to the merchant. Basically it's like using PayPal, only merchants have to be registered with Visa and there's no stored value, but it also maintains the protection inherent in using a credit card.

That's much closer to the PayPal model, which links accounts to email addresses but stores credit card details in much the same way. But working through PayPal removes much of the consumer protection that paying by credit card provides: the payment is made to PayPal, not to the final merchant, so any dispute must be resolved with PayPal rather than the credit-card issuer.

Digital Assembly can integrate v.me into your e-commerce website. If you would like to know more, please contact Rob Young for more information on 01323 708708.

Link to V.me from Visa: https://www.v.me/ 

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